Bioré 360 Campaign
Own Your Dirt.
Bioré is tired of the dirt guilt trip. Trying to be pristine, perfect, flawless? Talk about wasting your youth. Life is messy. Especially in your 20’s. Now is the time to experiment. Take risks. Make mistakes. Make memories. So Bioré wants girls to know this: Dirt is not the enemy. Dirt is a girl’s best friend. Dirt is how we learn. It helps us live a life with no regrets. No looking back. No what ifs. Dirt can always be washed away.
Go ahead, get dirty. We'll clean you up.