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HSBC


HSBC owns the international jetway medium. This campaign not only introduced a new tagline, but it continued the experience onto the plane and intrigued fliers to interact digitally, visually and even physically with the brand as they awaited takeoff.

HSBC "Brave New World"
Jetway Teaser: BraveNewWorld.com




HSBC "BraveNewWorld.com"
Microsite: Flash Intro and Observation Generator



HSBC "Brave New World"




Pre-flight video on airplane seat monitors



HSBC "Brave New World" In-Flight Giveaways

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