HSBC owns the international jetway medium. This campaign not only introduced a new tagline, but it continued the experience onto the plane and intrigued fliers to interact digitally, visually and even physically with the brand as they awaited takeoff.

HSBC "Brave New World"
Jetway Teaser:

Microsite: Flash Intro and Observation Generator

HSBC "Brave New World"

Pre-flight video on airplane seat monitors

HSBC "Brave New World" In-Flight Giveaways

©2016 Kim Jenkins   |   |    917.209.4265