Vichy Skin Care
As a brand, Vichy Laboratoires has a rich French heritage that dates back to 1931. The challenge was to develop this prestige brand in a drugstore environment, and to implement a localized marketing and media strategy supporting the New York market.
![](https://freight.cargo.site/t/original/i/ecf87057597474e912633775d773449d391b2b1fe7801744f18a1a52a5347649/ADKOA_Vichy_print-3.jpg)
![](https://freight.cargo.site/t/original/i/b77718fceac7c9168bb3904fccfdd069dd519c9abf5a83eef773fd0338f11195/ADKOA_Vichy_Print1.jpg)
![](https://freight.cargo.site/t/original/i/d5d94edfd73e349aa212b84c4653fdb4ffe10ee187f25c5dd02b8c6c34e92e50/ADKOA_Vichy_Print2.jpg)
![](https://freight.cargo.site/t/original/i/9b7ec6fa6f8875ee86b6b91b8537c5197d6984c5a8a729c5857060bcd27a092a/ADKOA_Vichy_Print4.jpg)
OOH
![](https://freight.cargo.site/t/original/i/f1e740d309175d450553c0f27960b3c1b188ae3f9931c3aa895e0387bdb87a92/ADKOA_Vichy_OOH.jpg)
![](https://freight.cargo.site/t/original/i/84e07e140caafb728822db8e9a0d367b670cbfa5b00f6af23506ea5b7001991e/ADKOA_Vichy_OOH2.jpg)
![](https://freight.cargo.site/t/original/i/c546a0957e00e34e5561c9e041dda2df946efe0ca8eadc501ff81186397ba405/ADKOA_Vichy_TaxiTop.jpg)
![](https://freight.cargo.site/t/original/i/7253bf32e9377ded0e4a48b3e56af3e64ab66fc2ebc9156a6712f0c574b7d3da/ADKOA_Vichy_TaxiTop2.jpg)
MASS TRANSIT
![](https://freight.cargo.site/t/original/i/31fcb7e72dcce20e4ba3df792878d3ee49a09419abb00fdb3be861c3e11b3327/ADKOA_Vichy_MTA1.jpg)
![](https://freight.cargo.site/t/original/i/67caf5f3c7b676995738a6f64c63981b73a7439a2d494210113e0f84c97e0339/ADKOA_Vichy_MTA2.jpg)
IN-STORE
![](https://freight.cargo.site/t/original/i/1c97bf4b6f5570e7e6bb29365238c7ee692a1cc00b972307cdec741f9a8aaf28/ADKOA_Vichy_Instore1.jpg)
![](https://freight.cargo.site/t/original/i/5d1910ff23503723a6cf176c238c267dcc74b823423e7a0e5348ffbcb6e785f7/ADKOA_Vichy_Instore3.jpg)
GEO-LOCATION NOTIFICATIONS
![](https://freight.cargo.site/t/original/i/abc93549079c75b4fd16f3f16185fff4c989544a5e11c94b9ec8abeda095b323/ADKOA_Vichy_PhoneText.jpg)